I always worry that people are not going to read my blog posts or that I’m going to lose readers. Bloggers that enjoy success do so because they maintain the interest of their audience. Failing to do so can have a serious impact on your blog. The following things from web hosting choice to the quality of content may be the reason for your blog’s dip in popularity.
No matter the purpose, niche, or current popularity of a blog its ability to grow in regards to exposure and audience size relies on the continued interest of its readers. Despite the fact that you’ve built up loyal readers the numbers will begin to whittle away if you make mistakes with content. The advice in this article will point out some of the ways bloggers lose their audience’s interest along with how the problem can be rectified to keep your readers happy.
1. Quality Over Quantity
The phrase ‘quality over quantity’ is very common and you will have heard it being used in reference to many different things. It’s something you should apply to your blog content every single time you think about publishing something. While it’s definitely important to write and upload a consistent flow of blog posts you shouldn’t do so at the expense of quality. A marketing company like Assertive media could help you with some engaging posts.
Every post should be well thought out, researched thoroughly and feature high-quality writing. If you’re too focused on releasing a tonne of content every month there’s a good chance it will be rushed. Rushed content is often riddled with mistakes or only written for the sake of writing something new. Poor-quality, rushed content is a sure-fire way to drive readers away and in the process harm your blog.
2. Explore Your Niche
If you look at the majority of blogs these days you’ll notice that the ones enjoying the most success are focusing on a particular niche or niches. This helps bloggers to aim their content at a certain type of person and grow a loyal target audience. If you have a particular niche and feel that your well of content is beginning to dry up it’s time to explore your niche and surprise your readers with a fresh batch of engaging content.
As soon as your blog posts become predictable and all too similar, your audience will start to look elsewhere. This is why some exploration of your niche and delving into sub-niches will be a huge benefit. For example, weight loss is a massive niche to cover, but topics about women’s weight loss, weight loss after pregnancy, or men’s weight loss are all sub-niches that will provide you with new avenues to explore.
3. Evaluate Your Web Hosting Services
Now for something a bit more technical to help your blog. When you first created your website you would’ve purchased website hosting. This service gives you the bandwidth and web space to design, build and maintain your delightful blog. In the early days when many bloggers are on a tighter budget or unsure whether or not spending money on a blog is worth it most will choose the cheapest website hosting services available.
This is good for saving some cash but leaves you vulnerable to site performance issues. Examples include slow loading times, unexpected downtime and risk of cyber-security breaches all of which make your site considerably less appealing to your audience. High-quality web hosting services and a reputable website hosting company will make sure that your website operates efficiently at all times.
4. Write Seasonal and Relevant Content
Throughout the year there will be current events, news stories and trends that provide the ideal foundations for engaging blog topics. Of course cyclical events like the four seasons can also be embraced and incorporated into your blog topics. You’ll notice that this isn’t a newfound tactic for success; bloggers and other websites use it as a way to continuously gain higher traffic and maintain the attention of their readers.
Take Christmas for example. The festive season provides an unlimited amount of topics to suit a broad range of niches. Gift guides for parenting bloggers, Christmas-time destinations for travel bloggers, build-ups for the upcoming new year and that’s just a few of the types of articles bloggers write every year. More importantly they are the sort of things people search for at Christmas time which is why you should be doing the same to drive traffic to your blog.
This site gives some fab ideas on writing better content for your blog.