Whether your website is just a digital journal for you to post your thoughts and everyday goings on, or if it has become a creative source of income, it’s vital to get the most out of your blog. In this post, we’ll take a look at a few ways — from improved website hosting to SEO marketing — for you to improve your website.
Blogging has become more and more popular in recent years for all kinds of online professional. It’s now a viable way for anyone with an entrepreneurial eye to make money, whilst businesses enjoy SEO benefits by uploading blog posts on their company website. As a blogger, especially if you’re someone who wants to make your site profitable, it’s essential to do everything you can to make your blog work for you in regards to performance and efficiency.
In this post, we’ll highlight some of the best ways to improve a blog to give you the best possible chance of gaining new readers and making more money.
Engage Readers With High-Quality Content
Although design and functionality are definitely an important factor when it comes to owning a website, the content you upload is what defines you as a blogger. To attract the attention of new readers and maintain a loyal following, you must produce high-quality, engaging content.
While there’s no doubt true that it’s good SEO practice to post content on a regular basis, this doesn’t mean you should write for the sake of writing, and fall into the trap of reducing quality in the process. ‘Quality over quantity’ is a phrase that’s used a lot, but when it comes to blogging, it’s something you should keep in mind at all times.
Professional and Easy-to-Use Design
Another vital aspect of any website is the design, which will vary in style depending on the purpose of your site or the niche of your blog. A high-quality, professional design will demonstrate a sense of quality while grabbing the attention of your readers. This will help you to build a broader audience and improve your chances of gaining a loyal following.
Aside from looking great, it’s essential for your website’s design to be user-friendly. This means it should be easy to navigate and allow people to find what they want with minimal effort. Achieve this by having fully-functioning menus that are in plain sight, and ensure that other vital information (such as contact details) can be easily found or has its own page.
No matter if you own a website for business purposes or use it as a platform for publishing blog content, marketing your site efficiently is crucial for success. As a blogger and someone who spends lots of time online, you will have stumbled across ‘SEO’, which happens to be a vital thing to take notice of when it comes to reaching a wider audience.
Search engine optimisation or ‘SEO’ is a series of marketing techniques used to help websites rank higher on search engines. Optimising your website’s copy and blog posts — by using target keywords and backlinks to high-authority websites — will improve your site’s chances of appearing on higher-ranked pages on Google.
Make Sure Your Web Hosting Service is Up to Par
One of the critical (and necessary) steps when creating a website is to buy web hosting services. This will allow you to ‘get online’ and provide you with a custom domain name. At this stage, many people will be working with a smaller budget and therefore will opt for the cheapest service, which is usually shared hosting. While this does have the benefit of costing less, you’ll be left wanting in regards to the quality and efficiency of the service.
If your site has been suffering due to performance issues such as slow loading times, or you have fears about cybersecurity, it’s time to upgrade your website hosting service. A more advanced alternative to shared or free hosting is VPS hosting (virtual private server), which offers superior performance and security. VPS hosting is often used by bloggers and small business owners.
Improving your website’s loading speed and overall performance will be a massive benefit, as it gives your audience a much quicker, fluent, hassle-free experience when perusing your blog. This, in turn, will help to maintain massive amounts of traffic and consistently gain new readers.
Don’t Forget About Social Media
Billions of people use social media every day. You’re likely one of them, which makes it a familiar environment to promote a business, or specifically your blog posts. While most people use platforms such as Facebook, Twitter and Instagram for social purposes, for bloggers, business owners and professionals, it provides an incredibly useful (and FREE) marketing tool to reach a worldwide audience.
Getting into the habit of being proactive on social media in regards to promoting your content and marketing your brand will be a big step in taking your blog to new heights. Not only will you increase your traffic by taking advantage of the abundance of social media users, but you’ll also demonstrate an active online presence — which is ideal for keeping your audience engaged between posts.