PLANNING A WEBSITE?
Options Available for Those Unsure
Your business requires many elements to fully maximise sales and identity and your company website is a major part of the overall package. In truth, it is hard to fathom how clients and customers would have found us without the internet in the past. That’s how vital a web presence is today.
So if you are planning a website, what are the important factors to setting one up? Do you build it yourself or seek the help of a digital agency to build for you? Let’s take a look at steps to look at.
Think Hard About your Message
Prior to jumping in with your web page, take time to do a little research on how competitors and especially other industry businesses communicate to their client base through their website.
If you can understand what they are saying to you, chances are it has been written by someone who knows how to sell a product and identify the language to use to those who don’t know why they would need it. If you use too much insider jargon you will find regular joe would leave your website after a few lines.
No one wants a dictionary next to them to have to read website content, so think about who will be looking at your page.
Finding if Your Site Already Exists
Before you start to put all your content together you will need to check if your intended domain is available. Using engines like Wix and GoDaddy you can check if any existing web entities already own your intended URL such as .com, .co.uk and .net.
If your domain is free, then it would be a wise idea to register a multitude of URL’s that would reduce the chances of brand confusion if they were to be registered by another company. You would be surprised how many people confuse .com and .co.uk for even the biggest companies.
The Best Web Host
You are going to need to store data and a lot of it over time. Securing the right web hosting provider can be a challenge to find the ideal party for your business needs.
You need to look into the level of security, how fast the speed in load time and especially how efficient the response time to any occasion your web page is down. There is nothing more frustrating than waiting on the phone for your provider to answer whilst losing online sales.
The cheapest option is not always the safe option. Remember, you get what you pay for so it’s worth coughing up some extra money to have extra security.
Professional or Personally
Many business owners choose the extra security of having a digital agency build and maintain their website opposed to constructing their own.
With the added bonus of having their web hosting and in house design team to work on your side, you also have the security of having it maintained to a high degree for the money you pay in a set up fee and monthly payment.
Just setting up a page is not enough, you are going to need to regularly update as much as possibly every day. Instead of hiring an extra body to handle your web demands, it is worth paying out for a professional to handle these areas and more.
Make sure that what is displayed is right. Don’t adopt a ‘Well that’ll do’ attitude to your web presence. It’s important to take the time on your web presence as much as you do with your physical business because the internet is as much the world as outside your door.
Get as much feedback from friends and those who work online with their business to give you feedback or talk with your digital agency on how to improve its functionality or presence.
Stockport web design firms have years of experience in helping companies trade more effectively on the internet and can help in successfully marketing your business online as well as providing responsive web design.
Whatever your plans with navigating the internet there are many pitfalls to consider. However the options for security and piece of mind rest on the help you choose to pursue to successfully have a presence online.