Blogging has become huge over recent years for all kinds of subjects. You can now find a blog for anything you want from parenting, business, money saving etc. It is also a full time career for some people. It’s now a viable way for anyone who is business savvy and knows there way around a website to make a career for themselves.
Businesses use SEO benefits by uploading blog posts on their company website. As a blogger, especially if you’re someone who wants to make your site profitable, it’s essential to do everything you can to make your blog work for you in regards to performance and efficiency.
There are a few ways you can make your blog work for you-
Although design and functionality are definitely important when it comes to setting up your blog, the content you create is what defines you as a blogger and makes you stand out to the other bloggers out there. To attract the attention of new readers and maintain a loyal following, you must produce high-quality, engaging content.
It’s good SEO practice to post content on a regular basis, this doesn’t mean you should write for the sake of writing, and fall into the trap of reducing quality in the process. ‘Quality over quantity’ is a phrase that’s used a lot, but when it comes to blogging, it’s something you should keep in mind at all times.
Scheduling social media to share blog posts
This is really important, a lot of traffic may come through google but the main source is usually from your social media channels. The good thing is you don’t have to sit and schedule yourself there are software companies that do this for you via a content marketing calendar. This makes life so much easier and will ensure that you always make sure that your posts are share and reaching the right people. It is always good to have a social media plan to help you stay on track.
Easy to use website
Another vital aspect of any website is the design, which will vary in style depending on the purpose of your site or the niche of your blog. A high-quality, professional design will demonstrate a sense of quality while grabbing the attention of your readers. This will help you to build a broader audience and improve your chances of gaining a loyal following.
Aside from looking great, it’s essential for your website’s design to be user-friendly. This means it should be easy to navigate and allow people to find what they want with minimal effort. Achieve this by having fully-functioning menus that are in plain sight, and ensure that other vital information (such as contact details) can be easily found or has its own page.
Search engine optimisation or ‘SEO’ is a series of marketing techniques used to help websites rank higher on search engines. Optimising your website’s copy and blog posts by using target keywords and backlinks to high-authority websites this will improve your site’s chances of appearing on higher-ranked pages on Google.
Storing data from your readers
You have to think about how to store and use data from your readers. If you have a newsletter you can find out information from them here or if you run competitions etc. It is important to ensure that you are also sticking to GPDR regulations too.