Every year, music festivals around the world bring together people from all walks of life to listen to live music and partake in the festival experience. From Lollapalooza and Coachella to Glastonbury and Primavera Sound, music festivals have become more popular than ever. In fact, in 2017, attendance at concerts and festivals in the UK reached a record 30.9 million!
At the same time, the popularity of band pins and merchandise has never been greater. Attend any music festival or concert and you’re bound to see music lovers donning the pins of their favourite bands on their jackets, caps or backpacks. These great little items have become a mainstay at festivals across the UK, and for good reason. Here, we look at some of the reasons behind the growing popularity of music pins.
They’re a Fan Favourite
No matter what type of music you make or listen to, one thing remains constant: music fans love band badges. Music badges have been popular for decades and offer the ideal one-size-fits-all answer to music merchandise, for every kind of fanbase. Top musicians, from Willie Nelson and Freddie Mercury to Britney Spears and Chance the Rapper have been transformed into enamel pins, proving that no matter what type of music you prefer – there’s a music pin for you.
Not only are music pins a covetable item for fans, they’re also a great way for fans to proudly show their love for their favourite bands. Fans can wear them on rucksacks, guitar cases, scarves, and other apparel.
Music pins aren’t only just for fans; bands can use pins to help drive some extra revenue to offset their tour and equipment costs. Pins typically have a low price point, so they appeal to a broader base of fans that want to purchase a souvenir from a festival or concert, but don’t want to splurge on a higher ticket item.
For example, the band Bring Me the Horizon launched Horizon Supply Co in 2014 as a way to offer fans bespoke, custom-designed band merchandise. The online shop offers up a variety of high-quality merchandise with varying price-points, including a range of unique pin badges for less than £10 a piece.
Since pins are so affordable, they also make a great collectable item. Take for example, Bring Me the Horizon’s Throwback collection, which celebrates every one of the band’s releases to date. These budget-friendly and fun collectables are a great way for the band to celebrate its history, while showing appreciation for their long-standing fans. Credit: Bring Me the Horizon
Last, but not least, music pins are simply classic and collectable. Especially if the pin is tied to a particular tour or album release. Plus, the more original the design, the better! A unique pin can quickly become a vintage must-have.
Consider the fact that if you look up “vintage band badges” online, you’ll come across all sorts of collectable items for sale on Etsy, Ebay and other sites from bands like Journey, the Ramones, The Beatles and The Rolling Stones. It seems as if once people are bitten by the enamel pin badge craze, it’s hard to stop adding to their collections.
For musicians, the relatively low production costs of creating enamel pins also make them an attractive and accessible piece of merchandise for acts of any size. It’s never been easier to turn designs into wearable, sellable art.
Take for example, London musician Tom Rosenthal, who’s created an entire line of unique merchandise that he sells via his online shop. Among his top-selling items is a memorable ‘Watermelon’ enamel pin from his iconic Watermelon video.
Music pin collecting is nothing new; it has been around for decades. However, as more people flock to see their favourite bands perform at music festivals around the world, the desire for music pins is also on the rise.
Totes, jackets, caps and anything else you can put a pin through, are being adorned with tiny band-inspired pin collectables. Musicians and bands of all sizes would be smart to provide plenty of commemorative and creative pin options to promote their tours, serve as concert souvenirs and connect with their growing fanbases.